ICRG Research on the Effects of Advertising and Messaging in Lottery Gambling

Funding to support research on the effects of advertising and messaging in lottery gambling.

The International Center for Responsible Gaming (ICRG) is a US-based 501(c)(3) charitable organisation that was founded in 1996. Its mission is to help individuals and families affected by gambling disorder by supporting peer-reviewed, scientific research into gambling disorder; encouraging the application of new research findings to improve prevention, diagnostic, intervention and treatment strategies; and advancing public education about gambling disorder and responsible gaming.

The ICRG invites investigators to apply for a two-year large grant to explore the impact of advertising, promotions, and public awareness messaging on lottery gambling and gambling-related harms. The goal is to produce practical insights that support responsible advertising and public health strategies, reducing harm while encouraging individuals with gambling-related issues to seek assistance.

Research topics of interest include but are not limited to:

• Effectiveness of messaging on harm minimisation or help-seeking behaviours.
• Reducing stigma through messaging.
• Behavioural impact of lottery advertising and promotions.
• Optimising public awareness campaigns.
• Insights from real-time data.